Case Studies
Discover the Impact of our Top Campaigns
What Are the Highlights and Strategic Goals across our Campaigns?
To ensure our clients achieve their desired results, we implement meticulous and strategic processes at every stage of our projects. From defining clear and measurable objectives to selecting the most suitable content creators for each campaign, our approach is designed to maximize effectiveness and optimize productivity at every phase.
What are each Campaign Objectives?
Campaign objectives may vary due to different factors such as the brand’s buyer persona, target audience, and the type of content creators required, among others. What sets Influencia Talent apart is our thorough approach to analyzing client needs to establish clear and solid goals that help achieve the desired results.
How are Content Creators selected and managed?
Content creators are chosen based on their fit with the campaign goals and target audience. They are managed through clear guidelines and regular support to ensure their content aligns with campaign standards and engages effectively with the audience.
Who is the Target Audience?
The target audience varies depending on the type of project, the channels used, the value proposition, and specific demographic data such as age, interests, and lifestyle characteristics. Therefore, it’s crucial to conduct a thorough study and set clear goals when planning the strategy for each campaign or project.
Which Platforms and Channels do we utilize?
To maximize reach and achieve the desired engagement, we utilize the leading social media platforms where our content creators have the greatest impact and connection with their audience, such as Instagram, TikTok, among others.
What is the Content Strategy?
Effectively planning the content strategy for each campaign is crucial. We consider specific dates to maximize visibility and interaction, select the right channels to reach the desired audience, and create engaging and professional material. Additionally, we ensure a deep understanding of both our talents and clients to tailor our strategy to their needs, thus strengthening the relationship with both parties.
What are the Key Performance Metrics?
We establish essential KPIs such as engagement rates, reach and impressions, conversion rate, and other relevant indicators, to ensure that campaigns are executed as planned and to make data-driven decisions based on new or unexpected information,
#1
“Danny Ocean x Kapo – Imaginate” Achieves Outstanding Success in Views
Overview & Results
Views
Influencers
Likes
Shares
In this campaign, we promoted the release of Danny Ocean x Kapo’s single “Imagínate” through a strategic TikTok campaign. The initiative achieved an impressive reach, amassing a total of 6.4 million views, with a remarkable engagement rate of 5.15%. The campaign generated 396,075 total engagements, including 391,714 likes, 1,502 comments, 1,605 shares, and 1,254 downloads.
The original sound, “Imagínate,” by Danny Ocean, gained significant traction with 19k audio uses, and since November 11, 2024, over 13.2k videos have been created featuring the track. This demonstrates the steady velocity of audio usage and the effectiveness of our promotional strategy. With only four posts, the campaign delivered exceptional results, showcasing the power of organic reach and audience connection.
Some Influencers that Executed this Campaign
Isabella Ladera
Morena Diaz
Andrea Sofia
Alex Torres
#2
“Tengo un Plan (Remix) Key Ket ft Ozuna” Has Gone Viral across all platforms
Overview & Results
Views
Talents
Shares
Likes
It’s likely that any Latino TikTok user has heard this trend, but what they might not know is that it was part of one of our music campaigns. In the “Tengo Un Plan (Remix)” campaign, we collaborated with over 19 talented influencers to create and promote this trending audio on TikTok, achieving outstanding results.
The campaign delivered a total of 19.8 million views with an impressive engagement rate of 6.72%, generating 1,310,442 total engagements, including 1,271,179 likes, 6,301 comments, 13,469 shares, and 19,493 downloads. The original sound by Key-Key and Ozuna saw incredible adoption, with 834k audio uses and 667.7k new videos added since June 25, 2024.
Some of the most notable contributors included Chely Schneider (9.4M followers), Isabella Ladera (9.3M followers), Rodrigo Contreras (53.8M followers), and Yajana (11.7M followers). With their influence and creativity, the campaign reached extraordinary levels of visibility.
Some Influencers that Executed this Campaign
Isabella Ladera
Yajana
Sabrina
Nembihu Montes
Manuela Quintero
Flavia Martin
#3
“Hay Lupita – Lomiiel” Brings Together 21 Talents in an Innovative Campaign
Overview & Results
Views
Influencers
Likes
Shares
Thanks to the collaboration of 21 talented creators, the ‘Hay Lupita’ campaign stands out as a remarkable achievement for Influencia Talent. Coordinating such a diverse team and executing an effective strategy to connect with the desired audience is always a challenge, but our talents delivered exceptional results.
The campaign generated a total of 5.3 million views with an outstanding engagement rate of 6.80%, resulting in 418,672 total engagements. This includes 394,782 likes, 977 comments, 21,324 shares, and 1,589 downloads. The original TikTok audio, “Hay Lupita”, saw strong adoption with 23k audio uses and an additional 13.9k videos created since July 26, 2024.
Through the dedication and creativity of our creators, this campaign not only reached its audience effectively but also showcased the power of well-executed influencer collaborations.
Some Influencers that Executed this Campaign
Maria Paulina
Isis Navas
Ana Paula Carballo
Milena
Carol Borbely
#4
“2AM – Sebastian Yatra, Bad Gyal” It’s still a Valid Tendency
Overview & Results
Views
Likes
Shares
Talents
This campaign was successfully executed on TikTok, achieving a total of 2.19 million views and an impressive engagement rate of 7.04%. One of the highlights was the participation of several prominent content creators, including Priscila Mora, who alone has 23.8M followers and brought significant visibility to the campaign.
The “2AM” audio by Sebastián Yatra & Bad Gyal gained strong traction, with 5k audio uses and 1.9k new videos added since December 6, 2024. The campaign involved 11 live posts that collectively generated 194,034 total engagements, including 187,965 likes, 2,283 comments, 1,002 shares, and 2,784 downloads.
Notable contributors included Benjamin Cerda (4.1M followers), Cristell Alexa (557K followers), Milenax (5.0M followers), and Sheyli Sarahy (5.3M followers), among others. Their creativity and commitment played a vital role in amplifying the reach and engagement of this campaign.
Some Influencers that Executed this Campaign
Milena
Priscila Mora
Cristell Alexa
Chely Scheneider
Niagoitia
#5
“Winnie Pooh – Victor Rivera” Drives Exceptional Engagement Across Multiple Audios
Overview & Results
Views
Likes
Shares
Talents
The ‘Winnie Pooh – Victor Rivera’ campaign stood out for its exceptional level of engagement and remains one of our most successful strategic efforts. Six carefully selected talents, chosen to connect with the desired audience, posted content on their main social media channels.
The campaign delivered outstanding results, amassing 2,051,595 total views and achieving an impressive engagement rate of 7.61%. The posts generated 92,417 total engagements, including 91,154 likes, 294 comments, 762 shares, and 207 downloads. The original TikTok audio “Winnie Pooh” by Victor Rivera Y Su Nuevo Estilo maintained strong momentum with 79k audio uses.
Key contributors included Alejandra Valero (1.5M followers), Isabella Ladera (9.3M followers), and Eixchel Berroteran (5.1M followers), among others. Their creativity and influence played a crucial role in amplifying the campaign’s reach and engagement, solidifying its position as a standout success.
Some Influencers that Executed this Campaign
Isabella Ladera
Eixchel Berroteran
Andrea Sofia
Carolina Borbely
Karina Guerrero
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