Case Studies

Discover the Impact of our Top Campaigns

What Are the Highlights and Strategic Goals across our Campaigns?

To ensure our clients achieve their desired results, we implement meticulous and strategic processes at every stage of our projects. From defining clear and measurable objectives to selecting the most suitable content creators for each campaign, our approach is designed to maximize effectiveness and optimize productivity at every phase.

What are each Campaign Objectives?

Campaign objectives may vary due to different factors such as the brand’s buyer persona, target audience, and the type of content creators required, among others. What sets Influencia Talent apart is our thorough approach to analyzing client needs to establish clear and solid goals that help achieve the desired results.

How are Content Creators selected and managed?

Content creators are chosen based on their fit with the campaign goals and target audience. They are managed through clear guidelines and regular support to ensure their content aligns with campaign standards and engages effectively with the audience.

Who is the Target Audience?

The target audience varies depending on the type of project, the channels used, the value proposition, and specific demographic data such as age, interests, and lifestyle characteristics. Therefore, it’s crucial to conduct a thorough study and set clear goals when planning the strategy for each campaign or project.

Which Platforms and Channels do we utilize?

To maximize reach and achieve the desired engagement, we utilize the leading social media platforms where our content creators have the greatest impact and connection with their audience, such as Instagram, TikTok, among others.

What is the Content Strategy?

Effectively planning the content strategy for each campaign is crucial. We consider specific dates to maximize visibility and interaction, select the right channels to reach the desired audience, and create engaging and professional material. Additionally, we ensure a deep understanding of both our talents and clients to tailor our strategy to their needs, thus strengthening the relationship with both parties.

What are the Key Performance Metrics?

We establish essential KPIs such as engagement rates, reach and impressions, conversion rate, and other relevant indicators, to ensure that campaigns are executed as planned and to make data-driven decisions based on new or unexpected information,

“Lala – Myke Towers” Achieves Outstanding Success in Views

Overview & Results

+21M

Views

Influencers

+120k

Likes

+12K

In this campaign, we promoted the release of Myke Towers’ single “LALA” using a strategy based on the collaboration of two top influencers, Nicole Garcia and Flavia Martin. The campaign achieved massive reach, accumulating over 21 million views on TikTok. Nicole broke record with 2.7 million views and over 90 thousand likes, and Flavia generated 356.6 thousand views and over 29 thousand likes.
Thanks to the high level of engagement obtained, The song remained a trending topic on TikTok for over two months, marking one of our longest-lasting trends, and demonstrating the effectiveness of our strategy.

Some Influencers that Executed this Campaign

Flavia Martin

Nicole Garcia

“Tus Labios – Sech” Has Gone Viral across all platforms

Overview & Results

+21M

Views

+20

Talents

+150k

+1.08M

Likes

It’s likely that any Latino TikTok user has heard this trend, but what he might not know is that it was part of one of our music campaigns. In the ‘Tus Labios – Sech’ campaign, we brought together over 20 talents to create and promote this trending audio through TikTok.

The campaign kicked off with Carol Castro, who achieved an impressive 4 million views. Alongside her, influencers like Andrea Cuadros, Manuqm, Strange Human, and others contributed to the campaign’s success. PriiMora achieved 604.3k views and over 60k likes, while Briggi Bozzo reached 677.9k views and over 30k likes. Strange Human captivated the audience with 3.2 million views and over 450k likes, Manuqm secured 950k views and over 70k likes, and Augusto Giménez topped the charts with 4.2 million views and over 470k likes.

Thanks to the efforts of multiple content creators, we achieved impressive engagement with over 4 million views, and significant reach through coordinated efforts with various influencers.

Some Influencers that Executed this Campaign

Priscila Mora

Manuela Quintero

Briggi Bozzo

StrangeHuman

“Bonnie and Clyde – Warner” Brings Together 30+ Talents in an Innovative Campaign

Overview & Results

+7.5M

Views

+30

Influencers

+2.2M

Likes

+37K

Thanks to the collaboration of over 30 talents, the ‘Bonnie and Clyde – Warner’ campaign stands out as one of the most significant for Influencia Talent. Coordinating a large team of creators and planning an effective strategy to reach the desired audience is no easy feat. However, our talents accomplished this challenging task successfully, generating over 7.5 million views.

Some Influencers that Executed this Campaign

Influencer Name

“Deh Time Deh – Sean Paul” It’s still a Valid Tendency

Overview & Results

+657k

Views

+70K

Likes

+671

Talents

This campaign was successfully executed through TikTok, accumulating over 400k views across the platform. One of the highlights was the participation of content creator Michael Chavez, who was so enthusiastic about the campaign that he anchored it on his social media profile. The song became a total success on TikTok and continues to be a trending topic. With Michael Chavez alone, we reached over half a million views (529.7k) and 60k likes. Additionally, Briggi Bozzo, another key talent in the campaign, achieved 168.9k views and 10k likes, further amplifying the campaign’s reach and engagement.

Some Influencers that Executed this Campaign

Michel Chavez

Briggi Bozzo

“Winnie Pooh – Victor Rivera” Drives Exceptional Engagement Across Multiple Audios

Overview & Results

+1.3M

Views

+70.3K

Likes

+591

Talents

The ‘Winnie Pooh – Victor Rivera’ campaign stood out for its exceptional level of engagement and is one of our greatest achievements in terms of strategy. The 8 meticulously chosen talents, selected to reach the desired audience, posted content on their main social media channels on April 14th and 15th. The results exceeded our expectations: 1,367,908 views, 70,322 likes, and 591 shares.

Some Influencers that Executed this Campaign

Influencer Name

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